1. Drive On-Trade Sales & Distribution

   Actively drive sales growth within the on-trade channel (bars, pubs, restaurants, hotels) by building strong outlet-level presence and increasing product listings, menu placements, and repeat orders.

2. Strengthen Brand Visibility & Activation

   Ensure high brand visibility across outlets through effective execution of branding elements, activations, promotions, and in-outlet engagement initiatives to enhance consumer recall and preference.

3. Build and Manage Outlet Relationships

   Develop and maintain strong relationships with key stakeholders including bar managers, outlet owners, and staff to influence pouring, placements, and recommendations.

4. Ensure Product Availability & Menu Presence

   Coordinate with distributors and outlets to maintain optimum stock levels, ensure consistent product availability, and secure visibility in bar menus and back bar displays.

5. Execute Sales Plans & Achieve Targets

   Implement territory sales plans by regularly visiting outlets, generating orders, tracking secondary sales, and ensuring achievement of assigned sales and distribution targets.

6. Monitor Competition & Market Trends

   Track competitor activities, pricing, promotions, and consumer preferences within the on-trade channel, and share actionable insights with the team.

7. Collaborate with Internal Teams

   Work closely with marketing, supply chain, and distributor teams to ensure seamless execution of promotions, activations, and supply fulfilment.

8. Ensure Compliance & Brand Standards

   Adhere to company policies, legal regulations, and responsible service guidelines while ensuring brand representation is consistent and professional across all outlets.

MBA/ PGDM from reputed B School

3+ years experience

Alcobev/ FMCG space

1. Outstanding written and verbal communication skills
2. Ability to influence people
3. High-level sales and negotiation skills
4. IT understanding
5. Ability to create budgets and sales reports
6. Strong organisational and planning skills

This job may require travelling

Inbrew Beverages is a leading alcobev organization with a proud 50-year legacy in the alcoholic beverages industry. We value talent, foster continuous development, and are committed to building a dynamic, growth-driven culture. If you're passionate about making an impact in a legacy-rich yet forward-looking environment, we invite you to explore the opportunity below and apply to be part of our journey.

We are an equal opportunity employer and value diversity.